The rental market in Alabama continues to heat up, and as professional Alabama rental managers, we know how important it is to follow trends and take advantage of increased demand for rental properties. A big part of that is in marketing your rental properties to reach your desired target audience effectively and efficiently. But how can you better market your units to an audience that wants to see them? Take Advantage of Social Media Social media is one of the best ways to market a wide variety of products and services. After all, more and more people are joining social media every day – from young couples to retirees looking to downsize and get rid of a mortgage. Of all social media platforms available for marketing, Facebook is the best. Being on Facebook is a way you can share properties, tips, and advice for aspiring renters so that they see your properties. Consider using Facebook ads and promoted posts to further advertise your properties to your targeted audiences. Word-Of-Mouth Referrals One of the best ways to market any property is to tap into word-of-mouth marketing. Social media is a form of word-of-mouth, but the traditional, direct approach is always the best way to promote anything. You can work with your current clients to get the word out about your properties to the people they know. One way to make it easier – beyond just asking, which is always recommended – is to give your tenants an incentive to spread the word. People love gifts and love the chance to win something in a contest. Sponsor a contest held semi-annually in which you raffle off a great prize to people who give word-of-mouth referrals to their friends and family. If you have superb customer service, they’ll want to help anyway; this just gives them an extra incentive. Having professionals help with marketing, though, is always the best overall solution. That is one of the three top reasons to hire professional Alabama rental managers, and is a move that can make a big difference between a vacancy and a happy tenant.